CRO Specialist with experience in digital marketing and web analytics, with a technical and creative profile. Specialized in web development, CRO and advanced data analysis for decision-making.
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Advanced analytics, experimentation and conversion funnel optimization using ContentSquare, AB Tasty, VWO and Google Tag Manager.
– 2026
Specialist in CRO and Optimization through different testing and personalization techniques, as well as user-centered analysis.
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Advanced analytics and data exploitation using Data Studio, Supermetrics, Google Cloud Platform, App Script and GfK.
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Leadership of the analytics area. Implementation of GA4, Google Optimize, creation of data lakes, visualization with Power BI and team management.
Web development with JavaScript and PHP, advanced GTM implementation, Google Analytics and CRO. Version control with GitHub and SQL queries.
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End-to-end website development, SEO and SEM, CRM, Google Analytics and Google Tag Manager.
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Web development, layout and work with content management systems (CMS).
University of Granada · –
University of Málaga · –
As a CRO and digital analytics specialist, I use an advanced technology stack focused on experimentation, user behavior analysis and continuous optimization of the conversion funnel to maximize web performance.
Enterprise platform for A/B testing, multivariate testing and advanced personalization aimed at maximizing conversion in large digital experiences.
Experimentation and personalization solution focused on conversion optimization and agile usability testing.
Platform for digital experience analytics (DXA) and heatmaps to understand user interactions and detect friction points.
An in-depth look at how to integrate Artificial Intelligence and dynamic personalization into digital workflows without compromising user experience or conversion.
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